Boston Scientific to expand TV campaign for heart implant

A commercial for Boston Scientific’s Watchman heart implant device, with small daytime placements in Detroit, Phoenix, San Diego and Tampa has been expanded into select additional markets. While the commercial has not gone national yet, it is treading on the anticoagulants market.

In the commercial a woman takes her father to the hospital with a cut on his head that won’t stop bleeding. She raises concerns with the doctor that the blood thinner her dad is taking could be the cause. The doctor then tells the two about the Watchman implant alternative.  

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